Welcome to the $1M Blueprint Workbook. This section is on creating an offer that is optimised so well, that you can easily sell it at a very high price point.
By the end of this section you will have a final offer and understand how much time and money will be required to fulfil each order of your offer.
This workbook is designed to focus on the actions you need to do to create the offer.
As such, the explanations are quite brief. If you need more information please check out my YouTube video on the topic here.
The first step in creating our offer is to identify our dream outcome. This is what the user will achieve by purchasing your product or service.
To work out the best outcome to focus on, we are going to first list out all the pain points of our target market and then apply two frameworks to pick the best one.
If you don’t have a target market defined yet, you can watch a video on defining one here. It also includes a link to the $1M Blueprint Workbook on identifying a market.
Maslow’s Hierarchy of Needs is a theory in psychology that groups human needs into 5 tiers. The lower levels must be met, before higher tiers can be fulfilled.